Sportin It Boutique began in 2021 as an online, social media boutique. In just a few months, the business evolved from a few pieces of Game Day-focused apparel for female sports fans to a full-scale, trendy online boutique.

My name is Jeannette Smart, and I am the new owner of Sportin It Boutique! I have lived in South Alabama for over 30 years and have been in Education for the last 20 years. My husband and I were both collegiate athletes and our 2 boys grew up playing sports. Through that and being a teacher, I've met many different people through all different walks of life.  One thing everyone had in common was Game Day Spirit.

I'm an avid sports fan who loves to wear my game day colors.  While we all may be cheering for different teams, we all love to sport our team's colors on game day! That's why at Sportin It Boutique, we offer trendy, affordable and unique Game Day apparel for women.  Our items are carefully picked with you in mind.

While Sportin’ It has grown from its initial spark of creativity, the original mission holds true - where current trends and team colors collide.

We are constantly growing, expanding, and evolving. I am so proud of what Sportin’ It Boutique means to me and many other women around our little corner of the world. I hope you love our pieces just as much as I do.

 Jeannette