Sportin It Boutique began in 2021 as an online, social media boutique. In just a few months, my business has evolved from a few pieces of Game Day-focused apparel for female sports fans to a full-scale, trendy online boutique.

My name is Julie Gasaway, and Sportin’ It was a dream for me. I am a vibrant, people-centric, former jewelry designer and all-around creative soul.

We strive on providing trendy, affordable and unique pieces you won't find anywhere else. All of our pieces are carefully picked with you in mind. I’ve spent the last twenty years in Orange Beach, Alabama working in the charter boat industry. Through that, I’ve met many different people through all different walks of life. One thing we all had in common was Game Day spirit.

I’m an avid sports fan who loves to wear my game day colors. (Geaux Tigers!) While we may have been cheering for different teams, we loved to sport our team’s colors on Game Day! This inspired me to offer an online boutique specializing in Game Day apparel for women like me in the Southeast.

While Sportin’ It has grown from its initial spark of creativity, the original mission holds true - where current trends and your team colors collide.

We are constantly growing, expanding, and evolving. I am so proud of what Sportin’ It Boutique means to me and many other women around our little corner of the world. Every item is handpicked by my team and I, and I hope you love our pieces just as much as I do.

XO, Julie